1 opening plenary conference

River tourism: a French expertise to be promoted

A potential to be revealed


A unique characteristic that reveals sustainable growth and development opportunities that are still largely untapped.
A sector in motion

New destinations, new audiences, new experiences: river and waterway tourism is reinventing itself and broadening its horizons.
Committed territories

How are the regions fully embracing this growth ambition, and how is the sector organizing itself to meet it?

5 workshops & key themes

Workshop 1: Heading towards decarbonized tourism

Greening fleets, modernization, regulation: how companies are meeting the challenge of clean tourism

Workshop 2: An international perspective on French waterways

The potential of France as a destination seen by foreign operators: expectations, obstacles and opportunities.

Workshop 3: AI at the service of travel and the traveler

From offer design to customer experience: what artificial intelligence is concretely changing for the industry

Workshop 4: Reinventing walking in the territories

Rural and peri-urban areas: what services should be envisioned, what cooperation should be built with local stakeholders?

Workshop 5: The river, a win-win deal

How to combine land-based and river-based offerings to create shared value along waterways